<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Women’s magazines from former Yugoslavia have not seen much interest in scholarship. Seeking to fill this gap, an analysis of two interwar women’s magazines from Serbia and Croatia, the Woman and the World (Žena i svet) and the Croatian Woman (Hrvatica), respectively,has been conducted concentrating on the Weltanschauungen they promulgated. Žena i svet possessed what could be designated as fledgling feminism, even though by the end of its publishing period and the onset of World War II, it shifted its narratives towards patriarchy and nationalism, whilst Hrvatica was founded in order to specifically promulgate a highly patriarchal worldview.</p></abstract>

Women’s magazines from former Yugoslavia have not seen much interest in scholarship. Seeking to fill this gap, an analysis of two interwar women’s magazines from Serbia and Croatia, the Woman and the World (Žena i svet) and the Croatian Woman (Hrvatica), respectively,has been conducted concentrating on the Weltanschauungen they promulgated. Žena i svet possessed what could be designated as fledgling feminism, even though by the end of its publishing period and the onset of World War II, it shifted its narratives towards patriarchy and nationalism, whilst Hrvatica was founded in order to specifically promulgate a highly patriarchal worldview.

’Žena I Svet’ and ‘Hrvatica’: An Analysis of Two Women’s Magazines in Interwar Serbia and Croatia (1925-1941)

Social Communication

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Women’s magazines from former Yugoslavia have not seen much interest in scholarship. Seeking to fill this gap, an analysis of two interwar women’s magazines...

’Žena I Svet’ and ‘Hrvatica’: An Analysis of Two Women’s Magazines in Interwar Serbia and Croatia (1925-1941)

Published Online: Feb 14, 2019

Page range: 70 - 78

DOI: https://doi.org/10.2478/sc-2018-0016

Keywords
Serbia, Croatia, women’s magazines, patriarchy, nationalism, feminism

© 2018 Srđan Mladenov Jovanović, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

’Žena I Svet’ and ‘Hrvatica’: An Analysis of Two Women’s Magazines in Interwar Serbia and Croatia (1925-1941)

Published Online: Feb 14, 2019

Page range: 70 - 78

DOI: https://doi.org/10.2478/sc-2018-0016

KeywordsSerbia, Croatia, women’s magazines, patriarchy, nationalism, feminism

© 2018 Srđan Mladenov Jovanović, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
Serbia, Croatia, women’s magazines, patriarchy, nationalism, feminism