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Journals
Studies in Business and Economics
Volume 13 (2018): Issue 3 (December 2018)
Open Access
Measuring Brand Value: The Case of Romanian Public Traded Companies
Radu-Alexandru Şerban
Radu-Alexandru Şerban
| Jan 18, 2019
Studies in Business and Economics
Volume 13 (2018): Issue 3 (December 2018)
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Published Online:
Jan 18, 2019
Page range:
206 - 213
DOI:
https://doi.org/10.2478/sbe-2018-0043
Keywords
Brand value
,
Corporation
,
Evaluation
,
Goodwill
,
Intangible Assets
© 2019 Radu-Alexandru Şerban, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Radu-Alexandru Şerban
Lucian Blaga University of Sibiu,
Sibiu, Romania