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Potential and impact of advertising in the Pandemic – opportunities, effects, changes in consumer behavior

Ioana-Adela Curta

Ioana-Adela Curta

| Dec 28, 2020

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Volume 50 (2020): Issue 2 (December 2020)

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Published Online: Dec 28, 2020

Page range: 62 - 69

DOI: https://doi.org/10.2478/saec-2020-0018

Keywords
Advertising, COVID-19 Pandemic, online transformation, Consumer habits

© 2020 Ioana-Adela Curta, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

eISSN:: 2601-1182
Languages:: English, German, French

Publication timeframe:: 2 times per year
Journal Subjects:: Cultural Studies, Cultural Theory, Media Theory, Literary Studies, general, Philosophy, other, Social Sciences, Communication Science, Health Communication

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