<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The business world has changed, the consumers and their consumer behaviour has changed, our society has changed and of course our day to day lives have changed with the spread of the SARS-COV-2 pandemic. The current paper represents a brief assessment of how the consumer/consumption behaviour of the individuals and how the marketing activity have changed in the face of this global pandemic. We are underlining several aspects related to the shifts that have occurred in the lives of the consumers, we are pointing out the results of certain research developed in order to identify how the consumers are buying, what are they giving up, and what are they buying more. Further research is being presented related to home media consumption during and after the pandemic and the effects of the SARS-COV-2 pandemic on the marketing activity. We are also presenting several key activities and marketing strategies and direction that the companies should use if they want to survive in this dynamic but troublesome time.</p></abstract>

The business world has changed, the consumers and their consumer behaviour has changed, our society has changed and of course our day to day lives have changed with the spread of the SARS-COV-2 pandemic. The current paper represents a brief assessment of how the consumer/consumption behaviour of the individuals and how the marketing activity have changed in the face of this global pandemic. We are underlining several aspects related to the shifts that have occurred in the lives of the consumers, we are pointing out the results of certain research developed in order to identify how the consumers are buying, what are they giving up, and what are they buying more. Further research is being presented related to home media consumption during and after the pandemic and the effects of the SARS-COV-2 pandemic on the marketing activity. We are also presenting several key activities and marketing strategies and direction that the companies should use if they want to survive in this dynamic but troublesome time.

Effects of the SARS-COV-2 Pandemic on the Marketing and the Consumption Activity

Land Forces Academy Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Effects of the SARS-COV-2 Pandemic on the Marketing and the Consumption Activity"}

The business world has changed, the consumers and their consumer behaviour has changed, our society has changed and of course our day to day lives have changed...

Effects of the SARS-COV-2 Pandemic on the Marketing and the Consumption Activity

Published Online: Dec 16, 2020

Page range: 347 - 355

DOI: https://doi.org/10.2478/raft-2020-0042

Keywords
COVID-19, consumer behaviour, marketing, consumption, strategy

© 2020 Mircea Fuciu, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Effects of the SARS-COV-2 Pandemic on the Marketing and the Consumption Activity

Published Online: Dec 16, 2020

Page range: 347 - 355

DOI: https://doi.org/10.2478/raft-2020-0042

KeywordsCOVID-19, consumer behaviour, marketing, consumption, strategy

© 2020 Mircea Fuciu, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
COVID-19, consumer behaviour, marketing, consumption, strategy