Cite

AllBusiness Editors. (2009). Using Outdoor Advertising to get Exposure for your Business, Advertising, Marketing & PR, available at: http://www.allbusiness.com/marketingadvertising/marketing-advertising/11817449-1.html, accessed on: 25.03.2017.Search in Google Scholar

Associação Brasileira de Estudos Populacionais (ABEP). (2015). available at http://www.abep.org.br/site/index.php/grupos-de-trabalho/populacao-e-historia/ementa / accessed on: 02.04.2017.Search in Google Scholar

Boştină-Bratu, B. (2012). Consumer Acceptance of Outdoor Advertising: A Study of Three Cities, Mémoire présenté en vue de l’obtention du Master en Sciences économiques, finalité en Management Sciences, Solvay Brussels School Economic & Management.Search in Google Scholar

Butler, R. S. (2015). Marketing Methods, Sagwan Press.Search in Google Scholar

Central Intelligence Agency (CIA). (2017). The World Factbook, available at: https://www.cia.gov/library/publications/the-world-factbook/, accessed on: 25.03.2017.Search in Google Scholar

Chase, S. (1956). The proper study of mankind, 2nd Ed., New York: Harper & Brothers.Search in Google Scholar

Dahl, D. W., Frankenberger, K. D., & Manchanda, R. V. (2004). Does It Pay to Shock? Reactions to Shocking and Non-shocking Advertising Content among University Students, Journal of Advertising Research, 43, 268-280.10.1017/S0021849903030332Search in Google Scholar

DeMaeyer, Ph. (2011). Rapport national Belgique 2007-2011 à l’attention de l’Association Cartographique Internationale (ACI), available at: https://icaci.org/files/documents/national_reports/2007-2011/Belgium.pdf, accessed on: 16.08.2017.Search in Google Scholar

Gardner, M. P. (1985). Does Attitude Toward the Ad Affect Brand Attitude Under a Brand Evaluation Set?, Journal of Marketing Research, 22(2), 192-198.10.2307/3151364Open DOISearch in Google Scholar

Green, L. (2008). Sales and Marketing that Work. How to Grow a Business by Putting People First, Amherst, Massachusetts: HRD Press, Inc.Search in Google Scholar

Huntington, R. (2009). Shock ads are about more than getting headlines, New Media Age, 10(8), 5-6.Search in Google Scholar

MacKenzie, S. B., & Lutz, R. J. (1989). An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context, Journal of Marketing, 53(2), 48-65.10.1177/002224298905300204Search in Google Scholar

MacKenzie, S. B., Lutz, R. J., & Belch, G. E. (1986). The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations, Journal of Marketing Research, 23(2), 130-143.10.2307/3151660Open DOISearch in Google Scholar

Moore, D. J., Harris, W. (1996). Affect Intensity and the Consumer’s Attitude toward High Impact Emotional Advertizing Appeals, Journal of Advertizing, 25(2), 37-50.10.1080/00913367.1996.10673498Search in Google Scholar

Plummer, R. (2006). Brazil's ad men face billboard ban, available at: http://news.bbc.co.uk/2/hi/business/5355692.stm, accessed on: 25.03.2017.Search in Google Scholar

Popescu, I. (2016). How many foreigners live in Romania?, available at: http://www.romania-insider.com/how-many-foreigners-live-in-romania/, accessed on: 25.02.2017.Search in Google Scholar

Rogalski, E. (2012). Advocacy-ul este cea mai pură şi sustenabilă formă de creare a reputaţiei, available at: http://www.iaa.ro/Articole/Interviuri/Eliza-rogalski-advocacy-ul-estecea-mai-pura-si-sustenabila-forma-de-creare-a-reputatiei/4982.html, accessed on: 25.03.2017.Search in Google Scholar

Romania-Insider.com. (2015). Investments in outdoor advertising, up by 6 % in Romania, available at: http://www.romania-insider.com/investments-outdoor-advertising-upromania/153350/, accessed on: 02.12.2017.Search in Google Scholar

Sacré, J. F. (2012). Faible croissance pour le marché publicitaire belge en 2011, available at: https://www.lecho.be/tech-media/media-marketing/Faible-croissance-pour-lemarche-publicitaire-belge-en-2011/9157336utm_campaign=nextarticle, accessed on: 25.06.2017.Search in Google Scholar

Shimp, T. A., & Andrews, J. C. (2013). Advertising Promotion and Other Aspects of Integrated Marketing Communications, Cengage Learning.Search in Google Scholar

Taylor, C. R., Franke, G. R., & Bang, H. K. (2006). Use and Effectiveness of Billboards: Perspectives from Selective-Perception Theory and Retail-Gravity Models, Journal of Advertising, 35(4), 21-34.10.2753/JOA0091-3367350402Open DOISearch in Google Scholar

Tinar, S. (2010). Electoral Pollution Afflicts Cities, available at: http://riotimesonline.com/brazil-news/rio-politics/electoral-pollution-afflicts-cities/, accessed on: 02.12.2016.Search in Google Scholar

Turow, J., & McAllister, M. (2009). The Advertising and Consumer Culture Reader, New York and London: Routledge.Search in Google Scholar

Williams, R. (2008). Advertising, the magic system. Problems in Materialism and Culture. London: Verso, 170-195.Search in Google Scholar

Zukin, S., & Maguire, J. S. (2004). Consumers and Consumption, Annual Review of Sociology, 30, 173-197.10.1146/annurev.soc.30.012703.110553Open DOISearch in Google Scholar