<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Nowadays, the ubiquity of the digital technology and the transformation it brings both within the societies and economies around the globe has become a well-accepted fact. For business is no longer a matter of whether or not to incorporate technology in their daily activity, but a matter how to change their way of approaching, and doing when adapting to digital. The digital transformation has enabled the emergence of new business models, as well as many other changes when it comes to satisfying the customer’s needs and expectations, by creating opportunities for value and sustainability. The present paper highlights all these aspects, emphasizing on how businesses can think about the digital transformation to achieve the highest benefits and create competitive advantage.</p></abstract>

Nowadays, the ubiquity of the digital technology and the transformation it brings both within the societies and economies around the globe has become a well-accepted fact. For business is no longer a matter of whether or not to incorporate technology in their daily activity, but a matter how to change their way of approaching, and doing when adapting to digital. The digital transformation has enabled the emergence of new business models, as well as many other changes when it comes to satisfying the customer’s needs and expectations, by creating opportunities for value and sustainability. The present paper highlights all these aspects, emphasizing on how businesses can think about the digital transformation to achieve the highest benefits and create competitive advantage.

Digital transformation trends reshaping companies

florina.pinzaru@facultateademanagement.ro

alexandra.zbuchea@facultateademanagement.ro

alexandra.vitelar@facultateademanagement.ro

National University of Political Studies and Public Administration (SNSPA)

Proceedings of the International Conference on Business Excellence

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Digital transformation trends reshaping companies"}

Nowadays, the ubiquity of the digital technology and the transformation it brings both within the societies and economies around the globe has become a...

Digital transformation trends reshaping companies

Published Online: Nov 29, 2019

Page range: 635 - 646

DOI: https://doi.org/10.2478/picbe-2019-0056

Keywords
digital transformation, business optimization, digital imperative, digital business processes

© 2019 Florina Pînzaru et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Digital transformation trends reshaping companies

Published Online: Nov 29, 2019

Page range: 635 - 646

DOI: https://doi.org/10.2478/picbe-2019-0056

Keywordsdigital transformation, business optimization, digital imperative, digital business processes

© 2019 Florina Pînzaru et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
digital transformation, business optimization, digital imperative, digital business processes