Open Access

Branding European countries in the aftermath of important political transitions


Cite

Anholt, S. (2000). The nation as a brand. Across the Board. 37 (10), pp. 22-27.Search in Google Scholar

Anholt, S. (2005). Brand New Justice, Oxford, UK: Butterworth-Heinemann.10.4324/9780080457758Search in Google Scholar

Anholt, S. (2006). Public diplomacy and place branding: Where's the link? Journal of Place Branding, 2 (4), pp. 271-275.10.1057/palgrave.pb.6000040Search in Google Scholar

Anholt, S. (2007). Competitive identity: The new brand management for nations, cities and regions. New York: Palgrave Macmillan.10.1057/9780230627727Search in Google Scholar

Anholt, S. (2008). From nation branding to competitive identity - The role of brand management as a component of national policy. In K. Dinnie (Ed.), Nation branding: concepts, issues, practice (pp. 22-23). Oxford, UK: Butterworth-Heinemann.Search in Google Scholar

Anholt, S. (2010). The importance of national reputation. Accessed from: www.fco.gov.uk/en/about-us/publications-and-documents/publications1/pdpublication/national-reputation.Search in Google Scholar

Caldwell, N. and Freire, J.R. (2004). The differences between branding a country, a region and a city: applying the Brand Box model, Brand Management, 12 (1), pp. 50-61.10.1057/palgrave.bm.2540201Search in Google Scholar

de Chernatony, L. (2007). From Brand Vision to Brand Evaluation. The Strategic Process of Growing and Strengthening Brands, Amsterdam: Elsevier.10.4324/9780080459660Search in Google Scholar

Dinnie K. (2008). Nation branding, concepts, Issues, Practice, Oxford: Elsevier.Search in Google Scholar

Dinnie, K. (2009). Nation Branding: Concepts, Issues, Practice, Oxford: Elsevier.10.4324/9780080554570Search in Google Scholar

Fetscherin, M. (2010). The determinants and measurement of a country brand: the country brand strength index, International Marketing Review, 27(4), pp. 466-479.10.1108/02651331011058617Search in Google Scholar

FLASH EUROBAROMETER 140. Enlargement of the European Union. SURVEY: 21/03/2003 to 30/03/2003 ANALYTICAL REPORT: 11/04/2003.Search in Google Scholar

Florek, M. (2005). The country brand as a new challenge for Poland, Place Branding; Houndmills, 1(2) (Mar), pp. 205-214.10.1057/palgrave.pb.5990021Search in Google Scholar

Gardner, S. & Standaert, M. (2003). Estonia and Belarus: Branding the Old Bloc. Brand Channel.Search in Google Scholar

Gnoth, J. (2002). Leveraging export brands through a tourism brand, Journal of Brand Management, 9(4/5), pp. 262-280.10.1057/palgrave.bm.2540077Search in Google Scholar

Kotler, P. and Gertner, D. (2002). Country as brand, product, and beyond: a place marketing and brand management perspective, Journal of Brand Management, 9(4/5), pp. 249-261.10.1057/palgrave.bm.2540076Search in Google Scholar

Kotler, P., Haider, D. and Rein, I. (1993). Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations. New York: The Free Press.Search in Google Scholar

Lynch, J. and de Chernatony, L. (2004). The power of emotion: brand communication in business-to-business markets, Journal of Brand Management, 11(5), pp. 403-419.10.1057/palgrave.bm.2540185Search in Google Scholar

McDonald, M. (2007). Marketing Plans. How to Prepare Them, How to Use Them, Amsterdam: Elsevier.Search in Google Scholar

Olins, W. (1999).Trading Identities: Why Countries and Companies are taking on each others’ Roles, The Foreign Policy Centre, London, UK.Search in Google Scholar

Olins, W. (2002). Branding the nation -- The historical context, The Journal of Brand Management, 9 (4-5) , pp.241-248.10.1057/palgrave.bm.2540075Search in Google Scholar

Olins W. (2004). Wally Olins o marce, Instytut Marki Polskiej, Warszawa. Search in Google Scholar

Pawlusz, E., Polese, A. (2016). Scandinavia’s best-kept secret. Tourism promotion, nationbranding, and identity construction in Estonia (with a free guided tour of Tallinn Airport), The Journalism of Nationalism and Ethnicity, 5 (5), pp.873-892.10.1080/00905992.2017.1287167Search in Google Scholar

Payne, A., Storbacka, K., Frow, P. and Knox, S. (2009). Co-creating brands: diagnosing and designing the relationship experience, Journal of Business Research, 62(3), pp. 379-389.10.1016/j.jbusres.2008.05.013Search in Google Scholar

Dorota Mielewczyk, Tomasz Czuba, (2011). Poland: the brand, Marketing Intelligence & Planning, Bradford, 29 (1), pp.63-6810.1108/02634501111102751Search in Google Scholar

Raftowicz-Filipkiewicz, M. (2012). Nation branding as an economic challenge for the countries of the Middle and East Europe on the example of Estonia, Equilibrium; Torun, 7(4), pp. 49-59.10.12775/EQUIL.2012.026Search in Google Scholar

Skinner, Heather; Kubacki, Krzysztof; Moss, Gloria; Chelly, David, (2008). International marketing in an enlarged European Union: Some insights into cultural heterogeneity in Central Europe*, Journal for East European Management Studies; Chemnitz, 13 (3), pp. 193-215.10.5771/0949-6181-2008-3-193Search in Google Scholar

Stysiowie A., Stysiowie S. (2004). Marketing jako orientacja kierownicza, [in:] L. Garbarski (ed.), Kontrowersje wokól marketingu w Polsce, tozsamosc, etyka, przyszlosc, Wyzsza Szkola Przedsiebiorczosci i Zarzadzania im. Leona Kozminskiego w Warszawie, Warszawa.Search in Google Scholar

Szondi, G. (2007). The role and challenges of country branding in transition countries: The Central and Eastern European experience. Place Branding and Public Diplomacy, 3 (1), pp. 8-20.10.1057/palgrave.pb.6000044Search in Google Scholar

Van Ham, P. (2002). Branding territory: Inside the wonderful words of PR and IR theory. Millennium: Journal of International Studies, 31(2), pp. 249-269.10.1177/03058298020310020101Search in Google Scholar

Rene Mäe. THE STORY OF E-ESTONIA. A DISCOURSE-THEORETICAL APPROACH. http://balticworlds.com/the-story-of-e-estonia/Search in Google Scholar

Immigration to Estonia. Accessed from: https://www.politsei.ee/en/teenused/residencepermit/Search in Google Scholar

eISSN:
2558-9652
Language:
English