<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The strong emphasis on achieving excellence in the services the museums provide to its target public opens a new road to an area that is not characteristic of traditional museology, namely the journey of innovation. This road to innovation has two pillars: a mature knowledge-based strategy (in response to identified needs of target groups) and the ability to provide education (according to identified needs). Both components are totally dependent on visitors, their needs and their personal or collective experiences. This paper addresses these pillars, considering that education is not a mere accumulation of knowledge, but how the visitor experiences, interacts and learns during his visit. Using the literature review as research methodology, this paper aims to analyze the stakeholders of a museum and to assess their partnerships with other museums, by highlighting the clear advantages of stakeholder involvement in the management system of the museum. The main results shows that museums, as cultural organizations, are a brick at the foundation of economic development in many cities. The involvement and support of the stakeholders is essential for a museum that wants to set and meet appropriate community service goals. Understanding stakeholder`s value is important for effective reporting on the performance of the museum, which transforms and translates through continuous public support for the museum.</p></abstract>

The strong emphasis on achieving excellence in the services the museums provide to its target public opens a new road to an area that is not characteristic of traditional museology, namely the journey of innovation. This road to innovation has two pillars: a mature knowledge-based strategy (in response to identified needs of target groups) and the ability to provide education (according to identified needs). Both components are totally dependent on visitors, their needs and their personal or collective experiences. This paper addresses these pillars, considering that education is not a mere accumulation of knowledge, but how the visitor experiences, interacts and learns during his visit. Using the literature review as research methodology, this paper aims to analyze the stakeholders of a museum and to assess their partnerships with other museums, by highlighting the clear advantages of stakeholder involvement in the management system of the museum. The main results shows that museums, as cultural organizations, are a brick at the foundation of economic development in many cities. The involvement and support of the stakeholders is essential for a museum that wants to set and meet appropriate community service goals. Understanding stakeholder`s value is important for effective reporting on the performance of the museum, which transforms and translates through continuous public support for the museum.

Untaping the potential of strategic partnerships with the stakeholders in museums – a managerial approach

Proceedings of the International Conference on Business Excellence

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

The strong emphasis on achieving excellence in the services the museums provide to its target public opens a new road to an area that is not characteristic of...

Untaping the potential of strategic partnerships with the stakeholders in museums – a managerial approach

Published Online: Jun 15, 2018

Page range: 446 - 456

DOI: https://doi.org/10.2478/picbe-2018-0040

Keywords
museum, management, stakeholders, visitor experience, community responsibility, social responsibility, cultural sustainability

© 2018 Cosmin Ilie, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Untaping the potential of strategic partnerships with the stakeholders in museums – a managerial approach

Published Online: Jun 15, 2018

Page range: 446 - 456

DOI: https://doi.org/10.2478/picbe-2018-0040

Keywordsmuseum, management, stakeholders, visitor experience, community responsibility, social responsibility, cultural sustainability

© 2018 Cosmin Ilie, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
museum, management, stakeholders, visitor experience, community responsibility, social responsibility, cultural sustainability