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Proceedings of the International Conference on Business Excellence
Volume 12 (2018): Issue 1 (May 2018)
Open Access
New ways of interacting with culture consumers through cultural services marketing using Big Data and IoT
Andrei L. Bădin
Andrei L. Bădin
| Jun 15, 2018
Proceedings of the International Conference on Business Excellence
Volume 12 (2018): Issue 1 (May 2018)
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Published Online:
Jun 15, 2018
Page range:
93 - 102
DOI:
https://doi.org/10.2478/picbe-2018-0010
Keywords
Big Data
,
marketing services
,
marketing mix
,
Internet of Things
,
cultural services
© 2018 Andrei L. Bădin, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.