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Proceedings of the International Conference on Business Excellence
Volume 12 (2018): Issue 1 (May 2018)
Open Access
Corporate and country image: a bilateral relationship
Maria-Irina Ana
Maria-Irina Ana
and
Anca-Georgiana Andrei
Anca-Georgiana Andrei
| Jun 15, 2018
Proceedings of the International Conference on Business Excellence
Volume 12 (2018): Issue 1 (May 2018)
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Published Online:
Jun 15, 2018
Page range:
45 - 53
DOI:
https://doi.org/10.2478/picbe-2018-0006
Keywords
blue ocean strategy
,
globalization
,
corporate image
,
nation branding
,
country image
,
country of origin
© 2018 Maria-Irina Ana, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.