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Physical Culture and Sport. Studies and Research
Volume 87 (2020): Issue 1 (September 2020)
Open Access
The impact of social media on managing the image of the Polish national football team
Bańbuła Joanna
Bańbuła Joanna
and
Kasperek Zuzanna
Kasperek Zuzanna
| Jul 06, 2020
Physical Culture and Sport. Studies and Research
Volume 87 (2020): Issue 1 (September 2020)
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Published Online:
Jul 06, 2020
Page range:
46 - 55
Received:
Jun 29, 2019
Accepted:
May 20, 2020
DOI:
https://doi.org/10.2478/pcssr-2020-0018
Keywords
social media
,
sports marketing
,
image
,
sports brand
,
public relations
,
football
© 2020 Bańbuła Joanna et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Bańbuła Joanna
Józef Piłsudski University of Physical Education in Warsaw,
Poland
Kasperek Zuzanna
Polish National Television
Warsaw, Poland