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Journals
Physical Culture and Sport. Studies and Research
Volume 79 (2018): Issue 1 (September 2018)
Open Access
Challenges That Make/Break the Athlete’s Quest to Become an Entrepreneur: A Qualitative Study About Fans’ Perceptions
Syed Ali Hasaan
Syed Ali Hasaan
,
Shahid Nawaz
Shahid Nawaz
,
Syed Javed Iqbal
Syed Javed Iqbal
and
Jawaria Khalid
Jawaria Khalid
| Oct 17, 2018
Physical Culture and Sport. Studies and Research
Volume 79 (2018): Issue 1 (September 2018)
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Published Online:
Oct 17, 2018
Page range:
53 - 61
Received:
Feb 22, 2018
Accepted:
Apr 10, 2018
DOI:
https://doi.org/10.2478/pcssr-2018-0020
Keywords
athlete brand
,
athlete brand extension
,
human brands
,
sport marketing
© 2018 Syed Ali Hasaan, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.