Login
Register
Reset Password
Publish & Distribute
Publishing Solutions
Distribution Solutions
Subjects
Publications
Journals
Books
Proceedings
Publishers
Blog
Contact
Search
Cart
EUR
USD
GBP
English
English
Deutsch
Polski
Español
Français
Italiano
Home
Journals
Physical Culture and Sport. Studies and Research
Volume 61 (2014): Issue 1 (June 2014)
Open Access
Marketing Sports Products on Facebook: The Effect of Social Influence
Chew Swee Seng
Chew Swee Seng
and
Leng Ho Keat
Leng Ho Keat
| Jun 06, 2014
Physical Culture and Sport. Studies and Research
Volume 61 (2014): Issue 1 (June 2014)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Published Online:
Jun 06, 2014
Page range:
65 - 73
DOI:
https://doi.org/10.2478/pcssr-2014-0006
Keywords
social influence
,
purchase intention
,
perception of quality
,
social network sites
,
sports products
© by Leng Ho Keat
This article is distributed under the terms of the Creative Commons Attribution Non-Commercial License, which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.