<abstract xmlns="http://www.w3.org/1999/xhtml"><bold>Background:</bold> Nowadays the emphasis on social components in the general mainstream of innovation activity is one of the strongest grounds for the successful functioning and development of enterprises. In several countries, social innovation activity is becoming a product of business in general, with associated expectations regarding profit.<bold>Objectives:</bold> The goal of the article is to develop a toolkit for the evaluation of the influence of the macro-environment on the social innovation activity (SIA) of enterprises.<bold>Method:</bold> The methodology includes elements of theoretical and empirical research with the implementation of methods such as a literature review, all types of analysis, and methods of aggregation and integration. Questionnaires were used as a means of data collection.<bold>Results:</bold> The general methodological framework of diagnostics of the SIA macro-environment is distinguished. Based on a theoretical analysis of the SIA ecosystem and the experience of operating enterprises, the main factors of SIA macro-environment are determined. The general integrated index and its five-level interpretational model are proposed as a measure for the evaluation of the SIA macro-environment.<bold>Conclusion:</bold> The results presented provide data necessary for the argumentation of SIA strategy and tactics, as well as investment policy in this sphere.</abstract>

Background: Nowadays the emphasis on social components in the general mainstream of innovation activity is one of the strongest grounds for the successful functioning and development of enterprises. In several countries, social innovation activity is becoming a product of business in general, with associated expectations regarding profit.Objectives: The goal of the article is to develop a toolkit for the evaluation of the influence of the macro-environment on the social innovation activity (SIA) of enterprises.Method: The methodology includes elements of theoretical and empirical research with the implementation of methods such as a literature review, all types of analysis, and methods of aggregation and integration. Questionnaires were used as a means of data collection.Results: The general methodological framework of diagnostics of the SIA macro-environment is distinguished. Based on a theoretical analysis of the SIA ecosystem and the experience of operating enterprises, the main factors of SIA macro-environment are determined. The general integrated index and its five-level interpretational model are proposed as a measure for the evaluation of the SIA macro-environment.Conclusion: The results presented provide data necessary for the argumentation of SIA strategy and tactics, as well as investment policy in this sphere.

Evaluation of the Influence of the Macro-environment on the Social Innovation Activity of Enterprises

Organizacija

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Background: Nowadays the emphasis on social components in the general mainstream of innovation activity is one of the strongest grounds for the successful...

Evaluation of the Influence of the Macro-environment on the Social Innovation Activity of Enterprises

Published Online: Mar 24, 2018

Page range: 36 - 48

Received: Aug 29, 2017

Accepted: Jan 13, 2018

DOI: https://doi.org/10.2478/orga-2018-0003

Keywords
enterprise, social innovation activity, diagnostics, macro-environment, factors

© 2018 Liliya Satalkina et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Evaluation of the Influence of the Macro-environment on the Social Innovation Activity of Enterprises

Published Online: Mar 24, 2018

Page range: 36 - 48

Received: Aug 29, 2017

Accepted: Jan 13, 2018

DOI: https://doi.org/10.2478/orga-2018-0003

Keywordsenterprise, social innovation activity, diagnostics, macro-environment, factors

© 2018 Liliya Satalkina et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
enterprise, social innovation activity, diagnostics, macro-environment, factors