<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Music and television streaming services present users with abundant catalogues of content available on demand. We investigate whether users respond by narrowing or widening the diversity of content they consume. Further, we examine how the different logics characterising music and television streaming are mirrored in the number of streaming services people use. To do so, we compare non-, sporadic, regular, and frequent users of television and music streaming services. Findings from a cross-sectional survey in Norway show that frequent streamers consume a wider variety of genres and rely on more services. Our results also indicate that streaming has gone from a first-mover activity to a standard consumer mode. This study indicates that we can expect continued growth in television streamers, whereas the music streaming industry seems more consolidated.</p>
</abstract>

Music and television streaming services present users with abundant catalogues of content available on demand. We investigate whether users respond by narrowing or widening the diversity of content they consume. Further, we examine how the different logics characterising music and television streaming are mirrored in the number of streaming services people use. To do so, we compare non-, sporadic, regular, and frequent users of television and music streaming services. Findings from a cross-sectional survey in Norway show that frequent streamers consume a wider variety of genres and rely on more services. Our results also indicate that streaming has gone from a first-mover activity to a standard consumer mode. This study indicates that we can expect continued growth in television streamers, whereas the music streaming industry seems more consolidated.

Towards streaming as a dominant mode of media use?<break/><italic>A user typology approach to music and television streaming</italic>

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Towards streaming as a dominant mode of media use?

Music and television streaming services present users with abundant catalogues of content available on demand. We investigate whether users respond by...

Towards streaming as a dominant mode of media use?A user typology approach to music and television streaming

Published Online: Feb 26, 2021

Page range: 35 - 57

DOI: https://doi.org/10.2478/nor-2021-0011

Keywords
media industries, music, streaming, television, users

© 2021 Marika Lüders et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Towards streaming as a dominant mode of media use?A user typology approach to music and television streaming

Published Online: Feb 26, 2021

Page range: 35 - 57

DOI: https://doi.org/10.2478/nor-2021-0011

Keywordsmedia industries, music, streaming, television, users

© 2021 Marika Lüders et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
media industries, music, streaming, television, users