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<p>This article is based on a case study of the media narratives of the neo-Nazi organisation Nordic Resistance Movement (NRM) and situates this particular actor within the broader landscape of violent extremism in Sweden today. Drawing on a qualitative content analysis informed by narrative inquiry, I examine various cultural expressions of neo-Nazi ideology in NRM's extensive repertoire of online media. Theoretically, I turn to cultural perspectives on violent extremism to bring to centre stage the role of popular culture and entertainment in the construction of a meaningful narrative of community and belonging built around neo-Nazism in Sweden today. The analysis explores the convergence between different genres, styles, and content into new cultural expressions of national socialism which bleed into mainstream Internet culture and political discourse in new ways. In the online universe of NRM, the extreme blends with the mainstream, the mundane and ordinary with the spectacular and provocative, and the serious with the silly. In this manner, the analysis lays bare the strategies through which NRM seeks to soften, trivialise, and normalise neo-Nazi discourse using the power and appeal of culture and entertainment.</p>
</abstract>

This article is based on a case study of the media narratives of the neo-Nazi organisation Nordic Resistance Movement (NRM) and situates this particular actor within the broader landscape of violent extremism in Sweden today. Drawing on a qualitative content analysis informed by narrative inquiry, I examine various cultural expressions of neo-Nazi ideology in NRM's extensive repertoire of online media. Theoretically, I turn to cultural perspectives on violent extremism to bring to centre stage the role of popular culture and entertainment in the construction of a meaningful narrative of community and belonging built around neo-Nazism in Sweden today. The analysis explores the convergence between different genres, styles, and content into new cultural expressions of national socialism which bleed into mainstream Internet culture and political discourse in new ways. In the online universe of NRM, the extreme blends with the mainstream, the mundane and ordinary with the spectacular and provocative, and the serious with the silly. In this manner, the analysis lays bare the strategies through which NRM seeks to soften, trivialise, and normalise neo-Nazi discourse using the power and appeal of culture and entertainment.

“I just want to be the friendly face of national socialism”: The turn to civility in the cultural expressions of neo-Nazism in Sweden

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

This article is based on a case study of the media narratives of the neo-Nazi organisation Nordic Resistance Movement (NRM) and situates this particular actor...

“I just want to be the friendly face of national socialism”: The turn to civility in the cultural expressions of neo-Nazism in Sweden

Published Online: Mar 03, 2021

Page range: 17 - 35

DOI: https://doi.org/10.2478/nor-2021-0004

Keywords
Nordic Resistance Movement, neo-Nazism, violent extremism, online media practices, normalisation of racism and antisemitism

© 2021 Tina Askanius, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

“I just want to be the friendly face of national socialism”: The turn to civility in the cultural expressions of neo-Nazism in Sweden

Published Online: Mar 03, 2021

Page range: 17 - 35

DOI: https://doi.org/10.2478/nor-2021-0004

KeywordsNordic Resistance Movement, neo-Nazism, violent extremism, online media practices, normalisation of racism and antisemitism

© 2021 Tina Askanius, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
Nordic Resistance Movement, neo-Nazism, violent extremism, online media practices, normalisation of racism and antisemitism