Open Access

Logic of an Effectuating Hyperlocal

   | Oct 16, 2019

Cite

Hyperlocals in the study

Hyperlocal year in parenthesis) (foundingLocationForm of enterpriseOrganisationRevenues, 2016 (1,000 SEK)Unique comparable) web visitors (notEntrepreneur's sional background profes-
NyheterSTO (2008)Commuting municipality near large city + commuting municipalities near small town (3 municipalities in total)Private companyHome-based: single- person operation<3006,000/daySelf-taught freelance journalist
Bättre stadsdel (2014)Large city (district)Limited companyOffice: owner + 1 employee + freelancers<50015,000/weekFormerly employed but not trained journalist, project manager
Märsta.nu (2008)Commuting municipality near large cityLimited companyHome-based: entrepreneur + 3 freelancers< 1,00020,000/weekStudies in media and communications
Frilagt.se (2015)Small townPrivate companyHome-based: single- person operation + citizen journalists and network<2001,100/dayTrained and experienced journalist
Sävsjöappen(2014)Commuting municipalities near small townLimited companyOffice: 2 partners + 1 employed journalist< 1,0004,000/weekSelf-employed digital ad salesman
Dagens Vimmerby (2015)Rural municipalityLimited companyHome-based: 3 partners< 1,00024,000/weekFormerly employed but not trained journalist
Sveg.se (2001)Rural municipality with tourism industryLimited companyOffice: 2 partners + freelance journalists< 1,00010,000/weekWeb developer
Jmini.se (now Jkpgnews.se) (2012)Medium-sized townLimited companyOffice: entrepreneur + 4 employees (some part-time)< 5,00055,000/weekCommunicator, entrepreneur, digital manager

Frequency, content (number of articles per subject) and ads

Site and companyTime span 20 updatesLocal politicsCrime and accidentsLocal eventsLocal businessLocal cultureLocal sportsLifestyle (food, interior design)Not localOtherVisible ads on landing pageComments
NyheterSTO3 days11211110031813 partners, plus 6 advertisers, but also several links to other sites
Bättre stadsdel5 days77410000110
Märsta.nu4 days16220800120
Frilagt.se16 days15200010021Measured in January, lowest month
Sävsjöappen4 days158401001**Smartphone application with ads and partnered content
Dagens Vimmerby AB1.5 days3214160219
Sveg.se10 days3334150016618 bigger ads, 18 logotypes, plusembedded content from advertisers plus buy and sell
Jmini.se1 day17181100113
eISSN:
2001-5119
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Social Sciences, Communication Science, Mass Communication, Public and Political Communication