About this article
Published Online: Oct 16, 2019
Page range: 51 - 67
DOI: https://doi.org/10.2478/nor-2019-0026
Keywords
© 2019 Nygren, G. published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Figure 1
Regular use of different local media in 2015 and 2017 (per cent)
| 2015 | 2017 | Difference | N * | |
|---|---|---|---|---|
| Local subscription-based newspaper (paper) | 57 | 41 | -16 | 10,812 |
| Local subscription-based newspaper (online) | 25 | 22 | -3 | 10,812 |
| Other local online news | 8 | 8 | 0 | 10,812 |
| Local free newspaper (weekly) | 33 | 33 | 0 | 1,828 |
| Public service radio (SR P4) | 50 | 43 | -7 | 10,812 |
| Public service TV (SVT regional news) | 61 | 50 | -11 | 10,812 |
| Facebook (e.g. local groups) | 41 | 46 | +5 | 1,827 |
| 5 | 6 | +1 | 1,827 | |
| Other kinds of social media (e.g. local blogs) | 14 | 15 | +1 | 1,827 |
| Website of the local municipality | 6 | 6 | 0 | 1,827 |
Regular use of local media in municipalities with differences in media presence (per cent)
| Municipalities with main newsrooms | Municipalities with local offices | Municipalities with no local media presence | Number of answers | |
|---|---|---|---|---|
| Local subscription-based newspa- per (paper) | 41 | 45 | 35 | 10,812 |
| Local subscription-based newspa- per (online) | 24 | 23 | 16 | 10,812 |
| Other local online news | 9 | 8 | 7 | 10,812 |
| Local free newspaper (weekly) | 31 | 28 | 45 | 1,828 |
| Public service radio (SR P4) | 41 | 48 | 44 | 10,812 |
| Public service TV (SVT regional news) | 50 | 52 | 50 | 10,812 |
| Facebook (e.g. local groups) | 46 | 49 | 45 | 1,827 |
| 6 | 6 | 5 | 1,827 | |
| Other kinds of social media (e.g. local blogs) | 15 | 17 | 14 | 1,827 |
| Website of the local municipality | 6 | 6 | 4 | 1,827 |
Perceived importance of different local media for staying informed about local society (per cent)
| 2015 | 2017 | Difference | |
|---|---|---|---|
| Local subscription-based newspaper (paper) | 58 | 47 | -11 |
| Local subscription-based newspaper (online) | 44 | 44 | 0 |
| Other local online news | 27 | 28 | +1 |
| Local free newspaper (weekly) | 39 | 36 | -3 |
| Public service radio (SR P4) | 55 | 55 | 0 |
| Public service TV (SVT regional news) | 75 | 69 | -6 |
| Facebook (e.g. local groups) | 32 | 35 | +3 |
| 5 | 6 | +1 | |
| Other kinds of social media (e.g. local blogs) | 13 | 12 | -1 |
| Website of the local municipality | 30 | 30 | 0 |
| Number of answers | 1,597 | 1,827 | |
Regular use of different local media in 2015 and 2017 by age (per cent)
| 16–29 | 30–49 | 50–64 | 65–85 | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 2015 | 2017 | 2015 | 2017 | 2015 | 2017 | 2015 | 2017 | N * | |
| Local subscription-based newspaper (paper) | 20 | 10 | 40 | 23 | 64 | 47 | 81 | 67 | 10,812 |
| Local subscription-based newspaper (online) | 18 | 15 | 25 | 26 | 27 | 26 | 25 | 18 | 10,812 |
| Other local online news | 9 | 10 | 9 | 11 | 9 | 8 | 6 | 5 | 10,812 |
| Local free newspaper (weekly) | 14 | 12 | 31 | 35 | 34 | 36 | 46 | 40 | 1,828 |
| Public service radio (SR P4) | 16 | 14 | 36 | 31 | 61 | 51 | 73 | 63 | 10,812 |
| Public service TV (SVT regional news) | 22 | 19 | 38 | 30 | 72 | 59 | 91 | 79 | 10,812 |
| Facebook (e.g. local groups) | 66 | 61 | 57 | 59 | 38 | 46 | 16 | 27 | 1,827 |
| 14 | 15 | 5 | 6 | 4 | 5 | 1 | 2 | 1,827 | |
| Other kinds of social media (e.g. local blogs) | 32 | 24 | 18 | 17 | 10 | 10 | 4 | 8 | 1,827 |
| Website of the local municipality | 3 | 6 | 9 | 5 | 7 | 8 | 5 | 5 | 1,827 |
| Minimum number of answers | 229 | 276 | 433 | 534 | 369 | 478 | 419 | 539 | |
Frequency of various activities in local social media groups, for example local Facebook groups (per cent)
| Daily | 5-6 d/w | 3-4 d/w | 1-2 d/w | More seldom | Never | Don’t use social media | Total | |
|---|---|---|---|---|---|---|---|---|
| Keeping up to date with what is going on in the local community | 20 | 7 | 8 | 10 | 15 | 14 | 26 | 100 |
| Getting information about local events | 14 | 7 | 8 | 13 | 21 | 12 | 26 | 100 |
| Clicking on links to news in local media | 7 | 7 | 10 | 15 | 20 | 16 | 26 | 100 |
| Buying and selling things privately | 1 | 1 | 1 | 4 | 37 | 30 | 26 | 100 |
| Looking for help and information | 5 | 3 | 6 | 14 | 27 | 18 | 26 | 100 |
| Commenting on and discussing local issues | 2 | 1 | 3 | 6 | 30 | 33 | 26 | 100 |
| Publishing own texts and pictures | 2 | 2 | 3 | 9 | 32 | 16 | 26 | 100 |