<abstract xmlns="http://www.w3.org/1999/xhtml"><p> Substantial improvement in civil society organizations’ [CSOs] management of communication and media endeavors requires a shift from business and marketing models to a development communication perspective. Acting beyond the platform driven model of the current conception of the media manager, the critical communicator will be guided by a rights-oriented, civil society-driven social change vision; critique of the corporatization and marketization of CSOs; lateral, holistic management strategies in facilitating the efforts of the communication - media team; use of multiple media including new media technologies, in particular Web 1.0, 2.0 and 3.0, in order to advance audience-user participation in knowledge production and dissemination [participatory informatics]; and media campaigns that seek to maximize the CSO’s contributions to the advancement of justice, equality, democratization and civic engagement in governance and public policy debates.</p></abstract>

Substantial improvement in civil society organizations’ [CSOs] management of communication and media endeavors requires a shift from business and marketing models to a development communication perspective. Acting beyond the platform driven model of the current conception of the media manager, the critical communicator will be guided by a rights-oriented, civil society-driven social change vision; critique of the corporatization and marketization of CSOs; lateral, holistic management strategies in facilitating the efforts of the communication - media team; use of multiple media including new media technologies, in particular Web 1.0, 2.0 and 3.0, in order to advance audience-user participation in knowledge production and dissemination [participatory informatics]; and media campaigns that seek to maximize the CSO’s contributions to the advancement of justice, equality, democratization and civic engagement in governance and public policy debates.

The Civil Society Organization Media Manager as Critical Communicator

Affiliated with the College of Mass Communications & Media Arts, Southern Illinois University

Doctoral candidate in the College of Mass Communication and Media Arts, Southern Illinois University Carbondale

Nordicom Review

{"article-title":"The Civil Society Organization Media Manager as Critical Communicator"}

Substantial improvement in civil society organizations’ [CSOs] management of communication and media endeavors requires a shift from business and marketing...

The Civil Society Organization Media Manager as Critical Communicator

Published Online: Jul 30, 2013

Page range: 189 - 203

DOI: https://doi.org/10.2478/nor-2013-0035

This content is open access.