<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The technocultural disruption triggered by digitization has radically changed the way in which we consume films outside cinemas and transformed content providers’ business models. In Norway, between 2010 and 2016, DVD/Bluray and subscription-based streaming services switched places as major and minor platforms for home video consumption. Hence, home video consumption has migrated from a high-yielding platform at the head of the home video release cycle to a low-yielding platform at the tail end, where films also face tougher competition from drama series and international content tends to surpass local content. A case study of the earnings generated by local films released by a major distributor in this period suggests that home video revenues have diminished, making local films much more dependent on theatrical revenues and vulnerable to changes in cinema-going behaviour.</p>
</abstract>

The technocultural disruption triggered by digitization has radically changed the way in which we consume films outside cinemas and transformed content providers’ business models. In Norway, between 2010 and 2016, DVD/Bluray and subscription-based streaming services switched places as major and minor platforms for home video consumption. Hence, home video consumption has migrated from a high-yielding platform at the head of the home video release cycle to a low-yielding platform at the tail end, where films also face tougher competition from drama series and international content tends to surpass local content. A case study of the earnings generated by local films released by a major distributor in this period suggests that home video revenues have diminished, making local films much more dependent on theatrical revenues and vulnerable to changes in cinema-going behaviour.

How streaming services make cinema more important

Nordic Journal of Media Studies

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Lessons from Norway

The technocultural disruption triggered by digitization has radically changed the way in which we consume films outside cinemas and transformed content...

How streaming services make cinema more important

Published Online: Jun 26, 2019

Page range: 67 - 84

DOI: https://doi.org/10.2478/njms-2019-0005

Keywords
film, windowing, streaming, cinema, disruption

© 2019 Gaustad, T., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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How streaming services make cinema more important

Published Online: Jun 26, 2019

Page range: 67 - 84

DOI: https://doi.org/10.2478/njms-2019-0005

Keywordsfilm, windowing, streaming, cinema, disruption

© 2019 Gaustad, T., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Keywords
film, windowing, streaming, cinema, disruption