[
van Laer, T. & Izberk-Bilgin, E. (2019): “A Discourse Analysis of Pilgrimage Reviews”, Journal of Marketing Management, Vol. 35 (5-6), 586-604.
]Search in Google Scholar
[
van Laer, T.; de Ruyter, K.; Visconti, L. M.; & Wetzels, M. (2014): “The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation,” Journal of Consumer Research, Vol. 40 (5), 797-817.
]Search in Google Scholar