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NIM Marketing Intelligence Review
Volume 12 (2020): Issue 2 (November 2020)
Open Access
Tales from the Land of Consumer Reviews: Taking a Closer Look at Lurkers and Writers
Alexander Mafael
Alexander Mafael
and
Sabrina Gottschalk
Sabrina Gottschalk
| Oct 23, 2020
NIM Marketing Intelligence Review
Volume 12 (2020): Issue 2 (November 2020)
The Reputation Economy
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Published Online:
Oct 23, 2020
Page range:
41 - 45
DOI:
https://doi.org/10.2478/nimmir-2020-0016
Keywords
Online Reviews
,
Information Processing
,
Decision-making
,
Electronic Word-of-Mouth
© 2020 Alexander Mafael et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Alexander Mafael
Marketing Stockholm School of Economics, Center for Retailing
Stockholm, Sweden
Sabrina Gottschalk
Cass Business School, City, University of London,