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Naše gospodarstvo/Our economy
Volume 65 (2019): Issue 3 (September 2019)
Open Access
The Structure of Design Orientation and its Relationship with Market Orientation
Sanja Rocco
Sanja Rocco
and
Aleksandra Selinšek
Aleksandra Selinšek
| Oct 04, 2019
Naše gospodarstvo/Our economy
Volume 65 (2019): Issue 3 (September 2019)
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Published Online:
Oct 04, 2019
Page range:
50 - 62
Received:
Jun 01, 2019
Accepted:
Aug 01, 2019
DOI:
https://doi.org/10.2478/ngoe-2019-0013
Keywords
design orientation
,
market orientation
,
managers
,
relationship
,
transitional economies
© 2019 Sanja Rocco et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Sanja Rocco
Zagreb School of Business,
Croatia
Aleksandra Selinšek
University of Maribor, Faculty of Economics and Business
Slovenia