<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Successful internal communication in an intercultural environment depends on the organizational culture, business environment, social responsibility, and leaders’ skills. Thus, internal communication and employee adaptation to changing business environments ask what a successful socially responsible internal communication requires. This contribution discusses theoretical foundations of qualitative research, how the organizational culture can define which direction the organization should chose to attain social responsibility, and how internal communication can improve understanding of professional language and be decisive in a working environment. The generated model offers insights into understanding social responsibility and organizational culture to improve internal communication.</p></abstract>

Successful internal communication in an intercultural environment depends on the organizational culture, business environment, social responsibility, and leaders’ skills. Thus, internal communication and employee adaptation to changing business environments ask what a successful socially responsible internal communication requires. This contribution discusses theoretical foundations of qualitative research, how the organizational culture can define which direction the organization should chose to attain social responsibility, and how internal communication can improve understanding of professional language and be decisive in a working environment. The generated model offers insights into understanding social responsibility and organizational culture to improve internal communication.

Professional Languages Alone Do Not Suffice for Successful and Socially Responsible Internal Communication between Different Cultures

Naše gospodarstvo/Our economy

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Successful internal communication in an intercultural environment depends on the organizational culture, business environment, social responsibility, and...

Professional Languages Alone Do Not Suffice for Successful and Socially Responsible Internal Communication between Different Cultures

Published Online: Sep 25, 2018

Page range: 47 - 55

Received: Apr 01, 2018

Accepted: Aug 01, 2018

DOI: https://doi.org/10.2478/ngoe-2018-0017

Keywords
organizational culture, social responsibility, communication, internal communication, business languages

© 2018 Darja Kukovec et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Professional Languages Alone Do Not Suffice for Successful and Socially Responsible Internal Communication between Different Cultures

Published Online: Sep 25, 2018

Page range: 47 - 55

Received: Apr 01, 2018

Accepted: Aug 01, 2018

DOI: https://doi.org/10.2478/ngoe-2018-0017

Keywordsorganizational culture, social responsibility, communication, internal communication, business languages

© 2018 Darja Kukovec et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
organizational culture, social responsibility, communication, internal communication, business languages