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Management & Marketing
Volume 14 (2019): Issue 3 (September 2019)
Open Access
Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand
Pedro Ferreira
Pedro Ferreira
,
Paula Rodrigues
Paula Rodrigues
and
Pedro Rodrigues
Pedro Rodrigues
| Oct 24, 2019
Management & Marketing
Volume 14 (2019): Issue 3 (September 2019)
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Published Online:
Oct 24, 2019
Page range:
278 - 291
DOI:
https://doi.org/10.2478/mmcks-2019-0020
Keywords
brand experience
,
brand love
,
customer satisfaction
,
customer loyalty
,
retail
© 2019 Pedro Ferreira et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Pedro Ferreira
Univ Portucalense, Research on Economics, Management and Information Technologies – REMIT,
Porto, Portugal
Paula Rodrigues
University Lusíada-North,
Porto, Portugal
Pedro Rodrigues
University Lusíada-North,
Porto, Portugal