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Management & Marketing
Volume 14 (2019): Issue 1 (March 2019)
Open Access
The attitude of consumers towards “Made in Italy” products. An empirical analysis among Italian customers
Lucio Cappelli
Lucio Cappelli
,
Fabrizio D’ascenzo
Fabrizio D’ascenzo
,
Roberto Ruggieri
Roberto Ruggieri
,
Francesca Rossetti
Francesca Rossetti
and
Alessandra Scalingi
Alessandra Scalingi
| Apr 18, 2019
Management & Marketing
Volume 14 (2019): Issue 1 (March 2019)
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Published Online:
Apr 18, 2019
Page range:
31 - 47
DOI:
https://doi.org/10.2478/mmcks-2019-0003
Keywords
Made in Italy
,
willingness to pay
,
consumer behaviour
,
country of origin
,
quality
,
innovation
© 2019 Lucio Cappelli et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Lucio Cappelli
University of Cassino and Southern Lazio,
Italy
Fabrizio D’ascenzo
University Sapienza of Rome,
Italy
Roberto Ruggieri
University Sapienza of Rome,
Italy
Francesca Rossetti
University Sapienza of Rome,
Italy
Alessandra Scalingi
University Sapienza of Rome,
Italy