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Management & Marketing
Volume 13 (2018): Issue 1 (March 2018)
Open Access
Factors differentiating between concentric and sprinkled multiple-patronage shoppers in Kuwait
Abdullah A. Aldousari
Abdullah A. Aldousari
and
Ismail M. Elsayed
Ismail M. Elsayed
| Mar 20, 2018
Management & Marketing
Volume 13 (2018): Issue 1 (March 2018)
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Published Online:
Mar 20, 2018
Page range:
730 - 747
DOI:
https://doi.org/10.2478/mmcks-2018-0002
Keywords
retailing
,
patronage
,
consumer behavior
,
digital marketing
,
servicescape
,
entrepreneurship
© 2018 Abdullah A. Aldousari et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Abdullah A. Aldousari
College of Business Administration, Kuwait University
Kuwait
Ismail M. Elsayed
College of Business Administration, Kuwait University
Kuwait