Open Access

Google Ads Campaigns in Promotional Activities of Theaters


Cite

1. Berkley, H. (2009). Marketing internetowy w małej firmie. Gliwice: Onepress.Search in Google Scholar

2. Deloitte. (2015). Raport: Zakupy świąteczne 2015. Retrieved from https://www2.deloitte.com/pl/pl/pages/consumer-business/articles/zakupy-swiateczne-2015-raport.htmlSearch in Google Scholar

3. Drivas, I. C., Sarlis, A. S., Varveris, A. (2017). The Cooperative Role of Marketer and Programmer on SEO Strategies in Scientific Journals. In: A. Kavoura, D. P. Sakas, P. Tomaras (eds), Strategic Innovative Marketing. Springer.Search in Google Scholar

4. van Gelder, M. H. J, van de Belt, T. H., Engelen, L. J. L. P. G, Hooijer, R., Bredie, S. J. H., Roeleveld, N. (2019). Google AdWords and Facebook Ads for Recruitment of Pregnant Women into a Prospective Cohort Study With Long-Term Follow-Up. Maternal and Child Health Journal, 23(10), 1285–1291.10.1007/s10995-019-02797-2Search in Google Scholar

5. GUS. (2017). Kultura w 2016 roku. Retrieved from https://stat.gov.pl/obszary-tematyczne/kultura-turystyka-sport/kultura/kultura-w-2016-roku,2,14.html.Search in Google Scholar

6. GUS. (2018). Działalność teatrów i instytucji muzycznych w 2017 r. Retrieved from http://stat.gov.pl/download/gfx/portalinformacyjny/pl/defaultaktualnosci/5493/20/1/1/dzialalnosc_teatrow_i_instytucji_muzycznych_w_2017_r.pdfSearch in Google Scholar

7. Instytut Teatralny. (2017). My jesteśmy kulturalna kolejka, a nie żadne chamstwo. Ra-port. Retrieved from http://www.encyklopediateatru.pl/ksiazka/569/publicznosc-2016-my-jestesmy-kulturalna-kolejka-a-nie-zadne-chamstwo-raportSearch in Google Scholar

8. Kritzingers, W. T., Weideman, M. (2017). Parallel search engine optimisation and pay-per-click campaigns: A comparison of cost per acquisition. South African Journal of Information Management, 19(1), 1–13.10.4102/sajim.v19i1.820Search in Google Scholar

9. Kuś, G. (2010). E-reklamy a decyzje zakupowe konsumentów. Współczesne Problemy Zarządzania, (1), 73–90.Search in Google Scholar

10. Lewandowski, D., Sunkler, S., Hanisch, F. (2019). Advertisement identification on search engine result pages. Empirical results and implications for research. Information--Wissenschaft und Praxis, 70(1), 3–13.10.1515/iwp-2019-0001Search in Google Scholar

11. Madera, Q., Castillo, O., Garcia-Valdez, M., Mancilla, A., Sotirova, E., Sotirov, S. (2016). A method for optimizing a bidding strategy for online advertising through the use of intuitionistic fuzzy systems. Notes on Instuitionistic Fuzzy Sets, 22(2), 99–107.Search in Google Scholar

12. Premium Brand. (2016). Zwyczaje zakupu prezentów świątecznych 2016 — planowanie zakupu, powody wyboru, rodzaje produktów. Retrieved from http://www.premium-brand.com.pl/wp-content/uploads/2014/09/Prezenty-swiateczne-2016_badanie-Premium-Brand.pdfSearch in Google Scholar

13. PWC. (2015). Beyond Digital. Entertainment & Media Outlook 2015–2019. A look at Global, Middle East and Africa trends. Retrieved from https://www.pwc.com/m1/en/publications/documents/emoutlook-full-pub.pdfSearch in Google Scholar

14. Ruhrberg, S. D., Kirstein, G., Baran, K. S. (2017). User Acceptance of Personalized and Context-Specific Online Advertising. Science Research Publishing, 5(3), 223–232.10.4236/jss.2017.53020Search in Google Scholar

15. Strades, J. M. (2019). Google, Monopolization, Refusing to Deal and the Duty to Promote Economic Activity. IIC — International Review of Intellectual Property and Competition Law, 50(5), 559–594.10.1007/s40319-019-00818-9Search in Google Scholar

16. Szymański, G., Mróz-Gorgoń, B. (2016). E-reklama i marketingowe wykorzystanie wyszukiwarek internetowych — przegląd istniejących form i pojęć. Studia i Prace WNEiZ US. Zarządzanie, 43(2, t. 2), 199–209.10.18276/sip.2016.43/2-19Search in Google Scholar

17. Tricahyadinata, I., Mulawarman, S. (2017). An Analysis on the Use of Google AdWords to Increase E-Commerce Sales. International Journal of Social Science and Management, 4(1), 60–67.10.3126/ijssm.v4i1.16433Search in Google Scholar

18. Wiktor, J. W. (2013). Komunikacja marketingowa. Warszawa: Wydawnictwo Naukowe PWN.Search in Google Scholar