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Marketing of Scientific and Research Organizations
Volume 37 (2020): Issue 3 (September 2020)
Open Access
Online Marketing Communication of Polish National Art Museums in Comparison to Selected European Museums
Katarzyna Śmiałowicz
Katarzyna Śmiałowicz
| Oct 08, 2020
Marketing of Scientific and Research Organizations
Volume 37 (2020): Issue 3 (September 2020)
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Published Online:
Oct 08, 2020
Page range:
33 - 50
DOI:
https://doi.org/10.2478/minib-2020-0021
Keywords
museums’ marketing
,
online marketing communication
,
national galleries
,
online advertisements
,
social media marketing
,
museums’ website usability
© 2020 Katarzyna Śmiałowicz, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Katarzyna Śmiałowicz
Poznan University of Economics, Department of Product Marketing
Poznan, Poland