[1. Bort-Roig, J., Gilson, N. D., Puig-Ribera, A., Contreras, R. S., Trost, S. G. (2015). Measuring and influencing physical activity with smartphone technology: A systematic review. Sports Med, 44(5), 671–686.10.1007/s40279-014-0142-5]Search in Google Scholar
[2. Braz, V. N., de Moraes Lopes, M. H. B. (2019). Evaluation of mobile applications related to nutrition. Public Health Nutrition, 22(7), 1209–1214.]Search in Google Scholar
[3. Broeckelmann, Ph. (2010). Exploring consumers’ reactions towards innovative mobile services. Qualitative Market Research: An International Journal, 13(4), 414–429.10.1108/13522751011078827]Search in Google Scholar
[4. Carroll, J. K, Moorhead, A., Bond, R., LeBlanc, W. G., Petrella, R. J, Fiscella, K. (2017). Who uses mobile phone health apps and does use matter? A secondary data analytics approach. Journal of Medical Internet Research, 19(4).10.2196/jmir.5604]Search in Google Scholar
[5. Chiem R. (2010) The critical success factors for marketing with downloadable applications: lessons learned from selected European countries. International Journal of Mobile Marketing Association, 5(2).]Search in Google Scholar
[6. Clermont, C. A., Duffett-Leger, L., Hettinga, B. A., Ferber, R. (2020). Runners’ perspectives on ‘smart’ wearable technology and its use for preventing injury. International Journal of Human — Computer Interaction, 36(1), 31–40.10.1080/10447318.2019.1597575]Search in Google Scholar
[7. Dallinga, J. M., Mennes, M., Alpay, L., Bijwaard, H., Baart de la Faille-Deutekom, M. (2015). App use, physical activity and healthy lifestyle: A cross sectional study. BMC Public Health, 15, 1–9.10.1186/s12889-015-2165-8]Search in Google Scholar
[8. Deelen, I., Janssen, M., Vos, S., Kamphuis, C. B. M., Ettema, D. (2019). Attractive running environments for all? A cross-sectional study on physical environmental characteristics and runners’ motives and attitudes, in relation to the experience of the running environment. BMC Public Health, 19, 1–15.10.1186/s12889-019-6676-6]Search in Google Scholar
[9. Guo, Y., Bian, J., Leavitt, T., Vincent, H. K., Lindsey, V. Z., Teurlings, T. L., Modave, F. (2017). Assessing the quality of mobile exercise apps based on the american college of sports medicine guidelines: A reliable and valid scoring instrument. Journal of Medical Internet Research, 19(3). Retrieved from https://www.researchgate.net/publication/314304065_Assessing_the_Quality_of_Mobile_Exercise_Apps_Based_on_the_American_College_of_Sports_Medicine_Guidelines_A_Reliable_and_Valid_Scoring_Instrument10.2196/jmir.6976]Search in Google Scholar
[10. Hansson, P. O., Jobe, W. (2014). Frontrunners in ICTL: Kenyan runners’ improvement in training, informal learning and economic opportunities using smartphones. International Journal of Education and Development using Information and Communication Technology, 10(4), 4–20.]Search in Google Scholar
[11. Jae-Pil, H., Dun, J. K., Yukyoum, K. (2017). Sport fans in a “smart sport” (SS) age: Drivers of smartphone use for sport consumption. International Journal of Sports Marketing and Sponsorship, 18(3), 281–297.10.1108/IJSMS-08-2017-093]Search in Google Scholar
[12. Janssen, M., Scheerder, J., Thibaut, E., Brombacher, A., Vos, S. (2017). Who uses running apps and sports watches? Determinants and consumer profiles of event runners’ usage of running-related smartphone applications and sports watches. PLoS One, 12(7). Retrieved from https://search-1proquest-1com-1000757ap0569.han.bg.sggw.pl/docview/1901780453?accountid=4827210.1371/journal.pone.0181167]Search in Google Scholar
[13. Jasiulewicz, A. (2015). Aplikacje mobilne jako innowacyjne narzędzie marketing mobilnego na rynku żywności. Problemy Zarządzania, Finansów i Marketingu, 41(1), 315–326.]Search in Google Scholar
[14. Karthikeyan, N., Balamurugan, T. (2012). Mobile marketing: Examining the impact of interest, individual attention, problem faced and consumer’s attitude on intention to purchase. Interdisciplinary Journal of Contemporary Research in Business, 3(10), 809–821.]Search in Google Scholar
[15. Kim, Y. K., Trail, G. T., Ko, Y. J. (2011). The influence of relationship quality on sport consumption behavior: an empirical examination of the relationship quality framework. Journal of Sport Management, 25(6), 576–592.10.1123/jsm.25.6.576]Search in Google Scholar
[16. Martin, M. R., Melnyk, J., Zimmerman, R. (2015). Fitness apps: Motivating students to move. Journal of Physical Education, Recreation & Dance, 86(6), 50–54.10.1080/07303084.2015.1054214]Search in Google Scholar
[17. Mobee Dick. (2018). Raport Polska jest Mobi 2018. Retrieved from file:///C:/Users/User/Downloads/POLSKA_JEST_MOBI_2018.pdf]Search in Google Scholar
[18. Mohd, N. M. N., Jayashree, S., Hishamuddin, I. (2013). Maylaysian consumers attitude towards mobile advertising, the role of permissions and its impact on purchase intention: A structural equation modeling approach. Asian Social Science, 9(5), 135–153.]Search in Google Scholar
[19. Peart, D. J., Balsalobre-Fernández, C., Shaw, M. P. (2019). Use of mobile applications to collect data in sport, health, and exercise science: A narrative review. Journal of Strength and Conditioning Research, 33(4).10.1519/JSC.0000000000002344]Search in Google Scholar
[20. Rudaina, O. Y. (2012). Factors affecting consumer attitudes towards mobile marketing. Database Marketing & Customer Strategy Management, 19(3), 147–162.10.1057/dbm.2012.20]Search in Google Scholar
[21. Stephens, J., Allen, J. (2013). Mobile phone interventions to increase physical activity and reduce weigh: A systematic review. Journal of Cardiovascular Nursing, 28(4), 320–329.10.1097/JCN.0b013e318250a3e7]Search in Google Scholar
[22. Süleyman, B. (2007). Attitudes toward mobile marketing tools: A study of Turkish consumers. Journal of Targeting, Measurement and Analysis for Marketing, 16(1), 26–38.10.1057/palgrave.jt.5750061]Search in Google Scholar
[23. Tucker, I. (2017). Nike, Strava and Instagram: 10 of the best apps for runners. The Guardian. Retrieved from https://www.theguardian.com/lifeandstyle/2017/aug/13/10-best-apps-for-runners-fitness]Search in Google Scholar
[24. Venkatalakshmi, K., Sachin, R. (2016). Effect of Mobile in-application Advertisements on the Youth of Chennai. International Journal of Advances in Engineering & Technology, 9(2), 236–239.]Search in Google Scholar
[25. Waśkowski, Z., Jasiulewicz, A. (2014). Aktywność sportowa polskich biegaczy i wynikający z niej potencjał marketingowy. Quality in Sport, 2(3), 20–30.]Search in Google Scholar
[26. Yüce, A., Büyükakgül, U., Katirei, H. (2019). Game in the Game: Examining In-App Advertising in Mobile Sports Games. PODIUM Sport, Leisure and Tourism Review, 8(1), 34–44.10.5585/podium.v8i1.319]Search in Google Scholar