Login
Register
Reset Password
Publish & Distribute
Publishing Solutions
Distribution Solutions
Subjects
Architecture and Design
Arts
Business and Economics
Chemistry
Classical and Ancient Near Eastern Studies
Computer Sciences
Cultural Studies
Engineering
General Interest
Geosciences
History
Industrial Chemistry
Jewish Studies
Law
Library and Information Science, Book Studies
Life Sciences
Linguistics and Semiotics
Literary Studies
Materials Sciences
Mathematics
Medicine
Music
Pharmacy
Philosophy
Physics
Social Sciences
Sports and Recreation
Theology and Religion
Publications
Journals
Books
Proceedings
Publishers
Blog
Contact
Search
EUR
USD
GBP
English
English
Deutsch
Polski
Español
Français
Italiano
Cart
Home
Journals
Marketing of Scientific and Research Organizations
Volume 35 (2020): Issue 1 (March 2020)
Open Access
Methods of Measuring the Effects of Public Relations Activities Applied by PR Specialists in their Professional Work
Przemysław Szuba
Przemysław Szuba
and
Dariusz Tworzydło
Dariusz Tworzydło
| Apr 09, 2020
Marketing of Scientific and Research Organizations
Volume 35 (2020): Issue 1 (March 2020)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Published Online:
Apr 09, 2020
Page range:
109 - 129
DOI:
https://doi.org/10.2478/minib-2020-0012
Keywords
public relations
,
measurement of the effects of PR activities
,
media monitoring
,
quantitative and qualitative research
,
challenges of the PR industry
© 2020 Przemysław Szuba et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Przemysław Szuba
Poland
Dariusz Tworzydło
University of Warsaw, Department of Social Communication and Public Relations
Poland