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Marketing of Scientific and Research Organizations
Volume 34 (2019): Issue 4 (December 2019)
Open Access
Social Media as a Source of Information About Universities Among Candidates for Studies
Magda Stachowiak-Krzyżan
Magda Stachowiak-Krzyżan
| Dec 21, 2019
Marketing of Scientific and Research Organizations
Volume 34 (2019): Issue 4 (December 2019)
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Published Online:
Dec 21, 2019
Page range:
65 - 88
DOI:
https://doi.org/10.2478/minib-2019-0052
Keywords
social media
,
e-marketing
,
student candidates
,
generation Z
,
marketing communication
,
scientific institutions
© 2019 Magda Stachowiak-Krzyżan, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Magda Stachowiak-Krzyżan
Poznań University of Economics,