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Marketing of Scientific and Research Organizations
Volume 32 (2019): Issue 2 (June 2019)
Open Access
Outdoor Advertising as an Element Strengthening the Recruitment Campaigns of Universities
Helena Rachwał
Helena Rachwał
| Oct 07, 2019
Marketing of Scientific and Research Organizations
Volume 32 (2019): Issue 2 (June 2019)
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Published Online:
Oct 07, 2019
Page range:
27 - 50
DOI:
https://doi.org/10.2478/minib-2019-0029
Keywords
outdoor advertising
,
outdoor university
,
recruitment campaign
,
creation
,
composition
© 2019 Helena Rachwał, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Helena Rachwał
Adam Mickiewicz University in Poznań, Faculty of Political Sciences and Journalism