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Marketing of Scientific and Research Organizations
Volume 31 (2019): Issue 1 (March 2019)
Open Access
The Significance of Direct Contacts in the Process of Building Relations with Student Candidates
Dobrosława Mruk-Tomczak
Dobrosława Mruk-Tomczak
| Oct 07, 2019
Marketing of Scientific and Research Organizations
Volume 31 (2019): Issue 1 (March 2019)
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Published Online:
Oct 07, 2019
Page range:
63 - 82
DOI:
https://doi.org/10.2478/minib-2019-0013
Keywords
student candidates
,
generation “Z”
,
building relations
,
direct communication
,
direct meetings
,
experiences
© 2019 Dobrosława Mruk-Tomczak, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Dobrosława Mruk-Tomczak
Poznań University of Economics and Business, Department of Product Marketing