<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The offer of institutes is specific and requires the application of special solutions in the area of marketing and new economic conditions in which research institutes operate right now stimulate introducing new solutions and taking advantage of new directions in the area of marketing activity.</p><p>The influence of a continuous process of globalization on taking actions in the area of marketing constitutes a major research problem, which requires deepened, detailed analysis and carrying out research in this area. The goal of this article will be to find out to what extent new economic reality makes it necessary to take marketing actions and in what directions within the scope of this activity the research institutes should be going.</p></abstract>

The offer of institutes is specific and requires the application of special solutions in the area of marketing and new economic conditions in which research institutes operate right now stimulate introducing new solutions and taking advantage of new directions in the area of marketing activity.The influence of a continuous process of globalization on taking actions in the area of marketing constitutes a major research problem, which requires deepened, detailed analysis and carrying out research in this area. The goal of this article will be to find out to what extent new economic reality makes it necessary to take marketing actions and in what directions within the scope of this activity the research institutes should be going.

Conditions and Directions of Marketing Activities in Polish Research Institutes

Institute for Engineering of Polymer Materials & Dyes in Toruń

Marketing of Scientific and Research Organizations

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Conditions and Directions of Marketing Activities in Polish Research Institutes"}

The offer of institutes is specific and requires the application of special solutions in the area of marketing and new economic conditions in which research...

Conditions and Directions of Marketing Activities in Polish Research Institutes

Published Online: Oct 07, 2019

Page range: 1 - 20

DOI: https://doi.org/10.2478/minib-2019-0010

Keywords
globalization, restructuring, R&D activity, marketing, research institutes

© 2019 Marlena Elżbieta Maślanka, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Conditions and Directions of Marketing Activities in Polish Research Institutes

Published Online: Oct 07, 2019

Page range: 1 - 20

DOI: https://doi.org/10.2478/minib-2019-0010

Keywordsglobalization, restructuring, R&D activity, marketing, research institutes

© 2019 Marlena Elżbieta Maślanka, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
globalization, restructuring, R&D activity, marketing, research institutes