<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Slovenia represents a key source in the tourist market for the new post-Yugoslavian states, but little is known about Slovenians’ tourism practices, especially in relation to the post-communist dimension. The term “Yugonostalgia” came into existence in the 1990s in the post-Yugoslav area, and it illustrates the attitudes of people looking for a life that would be better than their present one. The term is also connected to tourism, although it has been largely neglected in the tourism literature. In this study, a total of 384 appropriately completed questionnaires were recorded and prepared for empirical analyses. Some 83.0% of respondents repeatedly return to a former Yugoslav destination they had visited in the past. Hierarchical and non-hierarchical clustering methods were used to identify clusters. Subsequently, cross-tabulations were employed to profile each cluster based on demographic characteristics, and chi-square tests were performed to validate the clusters and their mutual differences. Significant differences between groups with respect to survey variables were verified by one-way analysis of variance models. Three significantly different clusters were identified: (i) friends of nature; (ii) immigrants and their descendants (from the post-Yugoslav states); and (iii) moderate lovers of nature and culture. None of identified clusters are characterised by Yugonostalgia: group members behave in similar ways to all contemporary tourists with varying individual interests, which is an additional interesting finding.</p></abstract>

Slovenia represents a key source in the tourist market for the new post-Yugoslavian states, but little is known about Slovenians’ tourism practices, especially in relation to the post-communist dimension. The term “Yugonostalgia” came into existence in the 1990s in the post-Yugoslav area, and it illustrates the attitudes of people looking for a life that would be better than their present one. The term is also connected to tourism, although it has been largely neglected in the tourism literature. In this study, a total of 384 appropriately completed questionnaires were recorded and prepared for empirical analyses. Some 83.0% of respondents repeatedly return to a former Yugoslav destination they had visited in the past. Hierarchical and non-hierarchical clustering methods were used to identify clusters. Subsequently, cross-tabulations were employed to profile each cluster based on demographic characteristics, and chi-square tests were performed to validate the clusters and their mutual differences. Significant differences between groups with respect to survey variables were verified by one-way analysis of variance models. Three significantly different clusters were identified: (i) friends of nature; (ii) immigrants and their descendants (from the post-Yugoslav states); and (iii) moderate lovers of nature and culture. None of identified clusters are characterised by Yugonostalgia: group members behave in similar ways to all contemporary tourists with varying individual interests, which is an additional interesting finding.

Characterising the flows of Slovenian tourists within the former Yugoslavia with respect to post-communist ‘nostalgic context’

Moravian Geographical Reports

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Slovenia represents a key source in the tourist market for the new post-Yugoslavian states, but little is known about Slovenians’ tourism practices, especially...

Characterising the flows of Slovenian tourists within the former Yugoslavia with respect to post-communist ‘nostalgic context’

Published Online: Apr 11, 2018

Page range: 14 - 26

Received: May 12, 2017

Accepted: Feb 10, 2018

DOI: https://doi.org/10.2478/mgr-2018-0002

Keywords
Yugonostalgia, post-communism, thematic tourism, former Yugoslavia, Slovenia

© 2018 Metod Šuligoj, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Characterising the flows of Slovenian tourists within the former Yugoslavia with respect to post-communist ‘nostalgic context’

Published Online: Apr 11, 2018

Page range: 14 - 26

Received: May 12, 2017

Accepted: Feb 10, 2018

DOI: https://doi.org/10.2478/mgr-2018-0002

KeywordsYugonostalgia, post-communism, thematic tourism, former Yugoslavia, Slovenia

© 2018 Metod Šuligoj, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
Yugonostalgia, post-communism, thematic tourism, former Yugoslavia, Slovenia