<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The precedent phenomenon is estimated as a productive source for creating the language game in the headlines of political media discourse. Headlines based on a language game draw the attention of the reader more quickly. There are often used precedent phenomena, understood as culturally loaded signs, known to a major part of the representatives of the same national community. That is a precedent phenomenon that may serve multiple purposes. We have focused on its effect applied in the headings. The coincidence of the background knowledge of the author and the reader contributes to the hidden influence on the images of politicians formed in the mind of the reader.</p></abstract>

The precedent phenomenon is estimated as a productive source for creating the language game in the headlines of political media discourse. Headlines based on a language game draw the attention of the reader more quickly. There are often used precedent phenomena, understood as culturally loaded signs, known to a major part of the representatives of the same national community. That is a precedent phenomenon that may serve multiple purposes. We have focused on its effect applied in the headings. The coincidence of the background knowledge of the author and the reader contributes to the hidden influence on the images of politicians formed in the mind of the reader.

The role of the precedent phenomenon in creating a language game in the headlines of political media discourse

Linguistic Frontiers

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The precedent phenomenon is estimated as a productive source for creating the language game in the headlines of political media discourse. Headlines based on a...

The role of the precedent phenomenon in creating a language game in the headlines of political media discourse

Published Online: Dec 04, 2019

Page range: 23 - 27

Received: Jul 31, 2019

Accepted: Aug 26, 2019

DOI: https://doi.org/10.2478/lf-2018-0016

Keywords
headline, language game, precedent phenomenon, political media discourse

© 2019 Pogrebnyak Natalia, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The role of the precedent phenomenon in creating a language game in the headlines of political media discourse

Published Online: Dec 04, 2019

Page range: 23 - 27

Received: Jul 31, 2019

Accepted: Aug 26, 2019

DOI: https://doi.org/10.2478/lf-2018-0016

Keywordsheadline, language game, precedent phenomenon, political media discourse

© 2019 Pogrebnyak Natalia, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
headline, language game, precedent phenomenon, political media discourse