[Bloch P.H. (1995), Seeking The Ideal Form: Product Design And Consumer Response, Journal of Marketing, Vol. 95 Issue 310.2307/1252116]Search in Google Scholar
[Boland J., Collopy F., Lyytinen K., Yoo Y. (2008), Managing As Designing: Lessons for Organization Leaders From The Design Practice Of Frank O. Gehry, Design Issues, Vol. 24 Issue 110.1162/desi.2008.24.1.10]Search in Google Scholar
[Borja de Mozota B. (2006), The Four Powers Of Design: A Value Model In Design Management, Design Management Review, Vol. 17 Issue 210.1111/j.1948-7169.2006.tb00038.x]Search in Google Scholar
[Brown T. (2008), Design Thinking, Harvard Business Review, Vol. 86 Issue 6]Search in Google Scholar
[Bruce M., Bessant J. (2002), Design In Business. Strategic Innovation Through Design, Pearson Education Limited, England]Search in Google Scholar
[Bruce M., Cooper R. (1997), Marketing and Design Management, Thomson Business Press, Cornwell Bruce M., Daly L. (2007), Design And Marketing Connections: Creating Added Value, Journal of Marketing Management, Vol. 23 No. 9-10]Search in Google Scholar
[Buchanan, R. (2008). Design and Organizational Change. Design Issues, Vol. 24 No 1.10.1162/desi.2008.24.1.2]Search in Google Scholar
[Cameron, K.S and Quinn, R.E. (1999), Diagnosing and Changing Organizational Culture. Based on the Competing Values Framework, Addison-Wesley, Reading, MA]Search in Google Scholar
[Creusen M., Schoormans J. (2005), The Different Roles Of Product Appearance In Consumer Choice, Journal of Product Innovation Management, Vol. 22 Issue 110.1111/j.0737-6782.2005.00103.x]Search in Google Scholar
[Deserti, A., & Rizzo, F. (2013). Design and the Cultures of Enterprises. Design Issues, Vol. 30 No 1]Search in Google Scholar
[Deshpande, R. and Webster, F. (1989), Organizational culture and marketing: defining the research agenda, Journal of Marketing, Vol. 53, January10.2307/1251521]Search in Google Scholar
[Dunne D., Martin R. (2004), Design Thinking And How It Will Change Management Education: An Interview And Discussion, Academy of Management Learning & Education, Vol. 5 Issue 410.5465/amle.2006.23473212]Search in Google Scholar
[Hartmann, A. (2006), The role of organizational culture in motivating innovative behaviour in construction firms, Construction Innovation, Vol. 6 No. 310.1108/14714170610710712]Search in Google Scholar
[Hayes R. (1990), Design: Putting Class into ‘World Class’, Design Management Journal, Vol. 1 Issue 210.1111/j.1948-7169.1990.tb00002.x]Search in Google Scholar
[Hertenstein J., Platt M., Veryzer R. (2005), The Impact of Industrial Design Effectiveness on Corporate Financial Performance, The Journal of Product Innovation Management, Vol. 22 Issue 110.1111/j.0737-6782.2005.00100.x]Search in Google Scholar
[Jerrard R., Hands D. (2008), Design Management: Exploring Fieldwork and Applications, Routledge, London]Search in Google Scholar
[Junginger, S. (2007). Product Development as a Vehicle for Organizational Change. Design Issues, Vol. 24 No 1]Search in Google Scholar
[Kotchka C. (2003), The Design Imperative In Consumer Goods, Design Management Review, Vol. 17 Issue 110.1111/j.1948-7169.2006.tb00023.x]Search in Google Scholar
[Kristensen, T., Gronhaug K. (2007). Editorial Essay: Can Design Improve The Performance Of Marketing Management?, Journal Of Marketing Management, 23 (9-10)10.1362/026725707X250331]Search in Google Scholar
[Lockwood T. (2004), Integrating Design Into Organizational Culture, Design Management Review, Vol. 15 Issue 210.1111/j.1948-7169.2004.tb00159.x]Search in Google Scholar
[Martin, R. (2009). The Design of Business: Why Design Thinking Is the Next Competitive Advantage, Boston, Mass.: Harvard Business Press]Search in Google Scholar
[Miron, E., Erez, M. and Naveh, E. (2004), Do personal characteristics and cultural values that promote innovation, quality, and efficiency compete with or complement each other?, Journal of Organizational Behavior, Vol. 25, pp. 175-99]Search in Google Scholar
[Moore C. (2004), Declaring Victory: Toward A New Value Proposition For Business Design, Design Management Review, Vol. 15 Issue 210.1111/j.1948-7169.2004.tb00156.x]Search in Google Scholar
[Naranjo-Valencia J., Jiménez-Jiménez D., Sanz-Valle R., (2011), Innovation or imitation? The role of organizational culture, Management Decision, Vol. 49 Issue 110.1108/00251741111094437]Search in Google Scholar
[Press, M., Cooper, R. (2003). The Design Experience: The Role Of Design And Designers In The Twenty-First Century, Ashgate Publishing]Search in Google Scholar
[Roy R., Potter S. (1993), The Commercial Impacts Of Investment In Design, Design Studies, Vol. 14 Issue 210.1016/0142-694X(93)80046-F]Search in Google Scholar
[Sanches R. (2006), Integrating Design into Strategic Management Processes, Design Management Review, Vol. 17 Issue 410.1111/j.1948-7169.2006.tb00057.x]Search in Google Scholar
[Service L., Hart S., Baker M. (1989), Profit By Design, Design Council, London ]Search in Google Scholar
[Tesluk, P.E., Faar, J.L. and Klein, S.R. (1997), Influences of organisational culture and climate on individual creativity, The Journal of Creative Behaviour, Vol. 31 No. 110.1002/j.2162-6057.1997.tb00779.x]Search in Google Scholar
[Ulrich K., Eppinger S.D. (2000), Product Design And Development, The McGraw/Hill Companies, Boston]Search in Google Scholar
[Utterback J., Vedin B.A., Alvarez E., Ekman S., Sanderson W., Tether B., Verganti R. (2006), Design-Inspired Innovation, World Scientific Publishing, Singapore10.1142/6052]Search in Google Scholar
[Verganti, R. (2006). Innovating Through Design, Harvard Business Review, Vol. 84 Issue 12, December]Search in Google Scholar
[Verganti, R. (2009). Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean, Harvard Business Press, Boston]Search in Google Scholar
[Veryzer R., Borja de Mozota B. (2005), The Impact Of User-Oriented Design On New Product Development: An Examination Of Fundamental Relationships, The Journal of Product Innovation Management, Vol. 22 Issue 2. 10.1111/j.0737-6782.2005.00110.x]Search in Google Scholar