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Journal of Intercultural Management
Volume 5 (2013): Issue 4 (December 2013)
Open Access
The use of social media in public relations in Poland and the United Kingdom – case studies from automotive industry
Michał Chmielecki
Michał Chmielecki
and
Marcin Lisowski
Marcin Lisowski
| Mar 27, 2014
Journal of Intercultural Management
Volume 5 (2013): Issue 4 (December 2013)
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Published Online:
Mar 27, 2014
Page range:
49 - 64
DOI:
https://doi.org/10.2478/joim-2013-0026
Keywords
Public Relations
,
social media
,
Poland
,
UK
,
automotive industry
,
car manufacturers
This content is open access.
Michał Chmielecki
University of Social Sciences
Marcin Lisowski
University of Social Sciences