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Economics and Culture
Volume 17 (2020): Issue 1 (June 2020)
Open Access
Influencers’ Engagement in a Brand Communication: Latvia and Cyprus Cases
George Antoniades
George Antoniades
,
Dace Briede
Dace Briede
,
Marta Kontina
Marta Kontina
,
Inga Milevica
Inga Milevica
and
Vita Stige-Skuskovnika
Vita Stige-Skuskovnika
| Jun 25, 2020
Economics and Culture
Volume 17 (2020): Issue 1 (June 2020)
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Published Online:
Jun 25, 2020
Page range:
53 - 61
DOI:
https://doi.org/10.2478/jec-2020-0005
Keywords
Influencer
,
Brand Communication
,
Marketing Communication
,
Advertising
,
Social Media
© 2020 George Antoniades et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.