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Economics and Culture
Volume 16 (2019): Issue 1 (June 2019)
Open Access
Linear Model for Brand Portfolio Optimization
Pavol Kral
Pavol Kral
,
Katarina Janoskova
Katarina Janoskova
and
Pavol Durana
Pavol Durana
| Jul 20, 2019
Economics and Culture
Volume 16 (2019): Issue 1 (June 2019)
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Published Online:
Jul 20, 2019
Page range:
32 - 39
DOI:
https://doi.org/10.2478/jec-2019-0004
Keywords
Brand strategy
,
Brand portfolio
,
Optimisation
,
Resources
© 2019 Pavol Kral et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Pavol Kral
University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics
Žilina, Slovakia
Katarina Janoskova
University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics
Žilina, Slovakia
Pavol Durana
University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics
Žilina, Slovakia