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Economics and Culture
Volume 15 (2018): Issue 1 (June 2018)
Open Access
Evaluation of the Effectiveness of Selected Slovak Brands on the Principle of DEA Models with the Possibility to Optimise them
Dominika Moravcikova
Dominika Moravcikova
,
Anna Krizanova
Anna Krizanova
and
Lucia Svabova
Lucia Svabova
| Jul 20, 2018
Economics and Culture
Volume 15 (2018): Issue 1 (June 2018)
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Published Online:
Jul 20, 2018
Page range:
22 - 34
DOI:
https://doi.org/10.2478/jec-2018-0003
Keywords
brand
,
brand equity
,
decision making unit
,
data envelopment analysis
,
marketing research
© 2018 Dominika Moravcikova et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.