<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The central theme in this article is Consumer Social Responsibility (CnSR) in the context of sustainable water consumption at home. In this paper, a conceptual SEM model will be tested based on the Theory of Planned Behaviour. This model focuses on the role of trust mediated by CnSR attitude, in influencing water conservation behaviour. Using a sample of 493 respondents, SEM analysis results show that trust in water companies and general trust disposition have significant effect on CnSR attitude. Attitude is approached via environmental, economic and social angle, covering three (triple) mentioned domains of sustainability each with an associated minimum (bottom) required level (line) also known as the Triple Bottom Line (TBL).</p></abstract>

The central theme in this article is Consumer Social Responsibility (CnSR) in the context of sustainable water consumption at home. In this paper, a conceptual SEM model will be tested based on the Theory of Planned Behaviour. This model focuses on the role of trust mediated by CnSR attitude, in influencing water conservation behaviour. Using a sample of 493 respondents, SEM analysis results show that trust in water companies and general trust disposition have significant effect on CnSR attitude. Attitude is approached via environmental, economic and social angle, covering three (triple) mentioned domains of sustainability each with an associated minimum (bottom) required level (line) also known as the Triple Bottom Line (TBL).

Role of Trust in Adopting Consumer Social Responsible Behaviour in the Context of Water Use in Domestic Households

South East European Journal of Economics and Business

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The central theme in this article is Consumer Social Responsibility (CnSR) in the context of sustainable water consumption at home. In this paper, a conceptual...

Role of Trust in Adopting Consumer Social Responsible Behaviour in the Context of Water Use in Domestic Households

Published Online: Jun 15, 2020

Page range: 1 - 13

DOI: https://doi.org/10.2478/jeb-2020-0001

Keywords
Sustainability, Triple Bottom Line, CnSR, Water Sector, SEM, Theory of Planned Behaviour, Trust

© 2020 Cornelis G.W. Caspers, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Role of Trust in Adopting Consumer Social Responsible Behaviour in the Context of Water Use in Domestic Households

Published Online: Jun 15, 2020

Page range: 1 - 13

DOI: https://doi.org/10.2478/jeb-2020-0001

KeywordsSustainability, Triple Bottom Line, CnSR, Water Sector, SEM, Theory of Planned Behaviour, Trust

© 2020 Cornelis G.W. Caspers, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
Sustainability, Triple Bottom Line, CnSR, Water Sector, SEM, Theory of Planned Behaviour, Trust