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International Journal of Management and Economics
Volume 56 (2020): Issue 3 (September 2020)
Open Access
The importance of social media on the FMCG market in Bangladesh
Joanna Bednarz
Joanna Bednarz
and
Patricia Orelly
Patricia Orelly
| Sep 30, 2020
International Journal of Management and Economics
Volume 56 (2020): Issue 3 (September 2020)
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Article Category:
Empirical Paper
Published Online:
Sep 30, 2020
Page range:
230 - 242
Received:
Apr 23, 2020
Accepted:
Aug 07, 2020
DOI:
https://doi.org/10.2478/ijme-2020-0019
Keywords
social media
,
marketing communication
,
Bangladesh
,
FMCG market
© 2020 Joanna Bednarz et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.