<abstract xmlns="http://www.w3.org/1999/xhtml"><p>With arrival of information technology, interaction between consumers and companies become more common. It has implications for the way business function and for business models. The aim of the paper is to analyze crowdsourcing and compare crowdsourcing business models of three product and content crowdsourcing companies, their common features and differences. These companies differ considerably in many respects. The business model framework used is based on Osterwalder and Pigneur’s approach. The paper shows various consequences of using crowds. It shows that having crowds as a key asset implies a necessity to take care of the crowd and network effect before launching a crowdsourcing initiative. The paper gives those involved in crowdsourcing insight about factors crucial for their company and points to where they need to concentrate their resources.</p></abstract>

With arrival of information technology, interaction between consumers and companies become more common. It has implications for the way business function and for business models. The aim of the paper is to analyze crowdsourcing and compare crowdsourcing business models of three product and content crowdsourcing companies, their common features and differences. These companies differ considerably in many respects. The business model framework used is based on Osterwalder and Pigneur’s approach. The paper shows various consequences of using crowds. It shows that having crowds as a key asset implies a necessity to take care of the crowd and network effect before launching a crowdsourcing initiative. The paper gives those involved in crowdsourcing insight about factors crucial for their company and points to where they need to concentrate their resources.

Business models innovation based on crowds: a comparative study

International Journal of Management and Economics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Business models innovation based on crowds: a comparative study"}

With arrival of information technology, interaction between consumers and companies become more common. It has implications for the way business function and...

Business models innovation based on crowds: a comparative study

Article Category: Empirical Paper

Published Online: Jun 30, 2019

Page range: 127 - 147

Received: Oct 22, 2018

Accepted: Mar 21, 2019

DOI: https://doi.org/10.2478/ijme-2019-0010

Keywords
open business model innovation, crowdsourcing, crowdsourcing companies

© 2019 Katarzyna Kubiak and Anna Wziątek-Kubiak, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Business models innovation based on crowds: a comparative study

Article Category: Empirical Paper

Published Online: Jun 30, 2019

Page range: 127 - 147

Received: Oct 22, 2018

Accepted: Mar 21, 2019

DOI: https://doi.org/10.2478/ijme-2019-0010

Keywordsopen business model innovation, crowdsourcing, crowdsourcing companies

© 2019 Katarzyna Kubiak and Anna Wziątek-Kubiak, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
open business model innovation, crowdsourcing, crowdsourcing companies