The article aims at unfolding the key linguistic aspects of nowadays’ stereotypical Szekler-representations through a case study on a satirical representation of regional communicative practices in the locally well-known sketch Úgy-e, Magdi? (‘Right, Magdi?’) by Open Stage. The research is mainly centred around the concept of enregisterment, thus the work is meant to be a contribution to the scarce literature on the enregisterment of Szekler (and Hungarian dialects in general) and on regional communicative practices. After providing a brief overview of the key areas and aspects along which the Szekler dialect has been enregistered so far in public discourse and in linguistics, the article tries to capture the main attributes which create the authentic Szekler voice for Hungarian speakers through analyzing the plot, the characterological figures and the linguistic repertoire conveyed by the sketch, as well as the online reactions to it given by viewers. Besides examining the most prominent phonological/phonetic, lexical and grammatical phenomena construed as characteristic to Szekler, the article also touches upon some regional conversational features depicted through stylization by the sketch.
