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HOLISTICA – Journal of Business and Public Administration
Volume 10 (2019): Issue 3 (December 2019)
Open Access
The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors
Amy Chu May Yeo
Amy Chu May Yeo
,
Wei Seng Ong
Wei Seng Ong
and
Choon Ling Kwek
Choon Ling Kwek
| Dec 04, 2019
HOLISTICA – Journal of Business and Public Administration
Volume 10 (2019): Issue 3 (December 2019)
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Published Online:
Dec 04, 2019
Page range:
53 - 74
DOI:
https://doi.org/10.2478/hjbpa-2019-0029
Keywords
shopping malls
,
frequency of visit
,
purchase intention
,
Malaysia
© 2019 Amy Chu May Yeo et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.