Media portrayal of panic buying: A content analysis of online news portals
Published Online: Sep 18, 2020
Page range: -
Received: Jul 29, 2020
Accepted: Aug 15, 2020
DOI: https://doi.org/10.2478/gp-2020-0022
Keywords
© 2020 S.M. Yasir Arafat et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Objectives
Media reporting has an influential role in panic buying (PB). We aimed to evaluate the media portrayal of PB during this COVID-19 pandemic.
Methods
We searched, collected, and analysed the news reports from the English media discussing the PB events. The search was done between 23 and 30 May 2020.
Results
A total of 525 news reports were analysed. Approximately half (49.3%) discussed the government action to handle the situation, 36.4% discussed the expert opinion regarding PB, 20.6% discussed the psychology of PB, 21.5% discussed the rumours, and 18.5% suggested remedial measures. Concerning the negative aspects, 96.6% of the titles mentioned panic buying, 75.4% mentioned the cause, and 62.3% mentioned the photos of empty shelves. The media in low–middle-income countries are 1.5 times more likely to include expert opinion (p = 0.03), 2.1 times more likely to discuss rumours regarding PB (p = 0.001), almost thrice more likely to report the cause of PB (p = 0.001), and thrice more likely to mention its impact (p = 0.001).
Conclusion
Media has been portraying more negative aspects of PB. Further, there are variations in reporting patterns between high-income and low–middle-income countries.