[
Donkers, B., Peter C. Verhoef and M.G. de Jong (2007), “Modeling CLV: A Test of Competing Models in the Insurance Industry”, Quantitative Marketing and Economics, Vol. 5, No. 2. (June 2007), pp. 163 - 190.10.1007/s11129-006-9016-y
]Search in Google Scholar
[
Kumar, V., Denish Shah and Rajkumar Venkatesan (2006), “Managing Retailer Profitability - One Customer at a Time!” Journal of Retailing, 82(4), pp. 277 - 294.10.1016/j.jretai.2006.08.002
]Search in Google Scholar
[
Kumar, V., Rajkumar Venkatesan, Tim Bohling and Denise Beckmann (2008), “The Power of CLV: Managing Customer Lifetime Value at IBM”, Marketing Science, 27(4), pp. 585 - 599.10.1287/mksc.1070.0319
]Search in Google Scholar
[
Ramani, Girish and V. Kumar (2008), “Interaction Orientation and Firm Performance”, Journal of Marketing, 72(1), pp. 27 - 45.10.1509/jmkg.72.1.027
]Search in Google Scholar
[
Reinartz, Werner J., and V. Kumar (2003), “The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration”, Journal of Marketing, 67(1), pp. 77 - 99.10.1509/jmkg.67.1.77.18589
]Search in Google Scholar
[
Venkatesan, Rajkumar and V. Kumar, (2004), “A Customer Lifetime Value Based Framework for Customer Selection and Resource Allocation Strategy”, Journal of Marketing, 68 (October), pp. 106 - 25.10.1509/jmkg.68.4.106.42728
]Search in Google Scholar
[
Venkatesan, Rajkumar, V. Kumar and Tim Bohling (2007), “Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection”, Journal of Marketing Research, 44 (November), pp. 579 - 594.10.1509/jmkr.44.4.579
]Search in Google Scholar
