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<p>Today we live in a truly global economy, no matter whether we talk about goods, services or manpower. Whereas economic growth rates in Europe and North America remain moderate, many Asian countries are booming despite last year´s economic downturn. This is reason enough for MIR to take a closer look at one of the rising stars: India. In June 2010, MIR talked to Vinita Bali, one of the few female CEOs of leading companies, who has worked in influential marketing positions on five continents. In describing how Britannia, one of the most famous Indian brands, handles everyday business and marketing challenges, she delivers a bright picture of the Indian economic situation </p>
</abstract>

Today we live in a truly global economy, no matter whether we talk about goods, services or manpower. Whereas economic growth rates in Europe and North America remain moderate, many Asian countries are booming despite last year´s economic downturn. This is reason enough for MIR to take a closer look at one of the rising stars: India. In June 2010, MIR talked to Vinita Bali, one of the few female CEOs of leading companies, who has worked in influential marketing positions on five continents. In describing how Britannia, one of the most famous Indian brands, handles everyday business and marketing challenges, she delivers a bright picture of the Indian economic situation

MIR talks to Vinita Bali, Managing Director and CEO of Britannia Industries

NIM Marketing Intelligence Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"MIR talks to Vinita Bali, Managing Director and CEO of Britannia Industries"}

Today we live in a truly global economy, no matter whether we talk about goods, services or manpower. Whereas economic growth rates in Europe and North America...

MIR talks to Vinita Bali, Managing Director and CEO of Britannia Industries

Published Online: Jul 19, 2014

Page range: 52 - 60

DOI: https://doi.org/10.2478/gfkmir-2014-0064

Keywords
India, female executive, nutrition, Britannia Industries, market intelligence, innovation, interview

© 2014

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

MIR talks to Vinita Bali, Managing Director and CEO of Britannia Industries

Published Online: Jul 19, 2014

Page range: 52 - 60

DOI: https://doi.org/10.2478/gfkmir-2014-0064

KeywordsIndia, female executive, nutrition, Britannia Industries, market intelligence, innovation, interview

© 2014

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
India, female executive, nutrition, Britannia Industries, market intelligence, innovation, interview